Maxhub just added Amie Fipps as director of marketing. In this newly created position, Fipps will oversee the company’s marketing plan and budget while monitoring return on investment. She will also be responsible for the development, implementation and management of comprehensive marketing campaigns, plus the creation of print marketing media. She will manage the company’s marketing team while working closely with corporate headquarters to develop, oversee and execute new creative marketing initiatives in the U.S. Additionally, she will identify and propose internal/external ideas and initiatives to help promote brand awareness at trade shows and with the media. She started with Maxhub in September 2022 and is based in Portland, Oregon.
Fipps brings a wealth of experience to her position at Maxhub. Most recently, she served as senior marketing manager, unified communications for AVer Information of Fremont, California, a manufacturer of education, business communication and wireless presentation technology. Prior to this, she was the marketing strategist for San Diego-based Heritage Golf Group. Among her many responsibilities with the company, Fipps developed and executed sustainable, niche marketing and advertising plans for nine brand divisions to increase leads and sales across multiple channels. Before this, she served as a business account executive for AT&T Mobility of San Diego.
Reflecting on her new role with Maxhub, Fipps offered the following comments, “I am delighted to be joining the Maxhub team. I have tremendous respect for the AV industry and the products that Maxhub’s parent company, CVTE, produces. The digital signage, UC line and conference solutions that are being manufactured are both innovative and inspiring, and I look forward to contributing to the company’s success. I see huge growth opportunity for these types of products, and I look forward to helping the company reach the next level.”