Maverick AV Solutions, also known as TechData Europe, has announced it will be distributing Absen across Europe. Maverick AV says this is the largest Pan-EU distribution partnership for the brand.

“This is a landmark new partnership for Maverick as LED displays to become more suited to a distribution model, with shorter delivery schedules and an exploding number of applications which suit this type of display,” said Joan Aixa, smart signage director at Maverick AV Solutions. “Absen is the brand of choice for some of the most prominent companies, integration partners and rental businesses around the world. This collaboration will allow Absen to work with its current customers and vendor ecosystems, enabling it to enter new customer segments, including high growth areas such as the meeting room and corporate environments.

“This new route to market is an exciting partnership to meet the demands throughout Europe,” Emma Liu, general manager of Overseas Sales at Absen, said. “With increased expectations of the quality of technology and the focus around ‘What the corporate space looks like,’ we believe collaborating with Maverick AV solutions and the wider Tech Data organization will enable us to serve both the IT and AV communities with rapid stock deployments and scale to meet the needs of the market.”