Matt Shaw has joined Collabtech Group as vice president of business development.

Matt’s previous experience includes him working as the lead on major projects at Microsoft within the unified communications arena. He was the global marketing lead for the Microsoft Surface Hub and was responsible for establishing it as a front-of-room collaboration device for the modern workplace.

As VP of business development at Collabtech Group, Matt will be using his understanding of customer behavior and needs to develop new lines of business that complement the company’s “deploy, adopt and maintain” mission. These include a focus on modern management of the meeting space, a strategy for supporting and refining the digital workflow and proactively supporting the channel with forward-thinking knowledge acquisition.

“I’ve always been hugely impressed by the work of Collabtech in advancing collaboration in the workplace,” Shaw said. “Even more so when the pandemic hit and improving AV collaboration practices became center stage. With fresh challenges around the deployment, adoption and maintenance of new AV solutions, there has never been a more exciting time to be joining the team as they continue to lead into the unknown but exciting hybrid future with new business ventures.”

“We’ve seen some fascinating tactical and responsive activities happening across numerous areas of digital collaboration,” said Jon Sidwick, president of Collabtech Group. “But the future success of collaboration depends on us removing barriers and gaining a better understanding of what works best for business in order to develop the services and programs that empower the future of modern management and flexible working.”