Sharp Imaging and Information Company of America (SIICA) has hired Mark Quiroz as senior vice president (SVP) and general manager (GM) of its display division. He will be based at the company’s office in Downers Grove, Illinois, just outside Chicago, and will oversee all aspects of Sharp’s display business for the U.S. and the Latin America Group (LAG).

Quiroz brings nearly three decades of experience in displays and the broader B2B technology industry. His previous roles include chief commercial officer and SVP GM at Masimo Consumer Business, as well as VP and GM at Samsung Electronics America and HP Inc. He has played a key role in growing every business he has been part of, with his greatest successes in the display sector.

“I am thrilled to be joining Sharp and working alongside a great team to advance the organization’s display business,” Quiroz said. “I have a passion for technology and creating a collaborative environment where everyone’s voice is heard so that we can deliver solutions that seamlessly address our partners’ and customers’ business challenges.”

At Sharp, Quiroz plans to drive sustainable growth in the company’s display division, emphasizing enhanced relationships with its partner community and anticipating customer needs to deliver high-quality products and support. Under his leadership, Sharp aims to strengthen its global support capabilities, offering a comprehensive range of office technology solutions as a one-stop shop.

“We are excited to have Mark join us to lead our display business and further solidify our leadership position,” said Mike Marusic, president and CEO of SIICA. “Mark’s extensive experience across many facets of the Pro AV and IT spaces will enhance our offerings in both hardware and solutions. We look forward to his leadership in building on the strongest team in the industry.”