The Alliance for IP Media Solutions (AIMS) introduced its newest member Tuesday: Magewell. The company joins AIMS as the adoption of SMPTE ST 2110 continues to accelerate in the broadcast market. The alliance’s new Internet Protocol Media Experience (IPMX) set of open standards and specifications gains momentum in the ProAV industry.

“One of our key strategic initiatives is making the transition to IP workflows practical and affordable for our customers,” said Nick Ma, CEO and CTO of Magewell. “We are committed to helping our customers leverage open standards, including SMPTE ST 2110, to achieve these objectives, and joining AIMS is an important milestone in this mission. AIMS’ recent introduction of the IPMX specifications for AV over IP further reinforces AIMS’ alignment with our goals, as we develop products for both the broadcast and professional AV markets. We look forward to working with the alliance and other AIMS members.”

IPMX addresses the ProAV industry’s need for a single set of common, ubiquitous standards-based protocols that ensure interoperability for AV-over-IP. Implementing a standards-based approach based on SMPTE ST 2110, IPMX proposed open standards and specifications are designed to enable carriage of compressed and uncompressed video, audio, and data-over-IP networks. IPMX features tailored to ProAV installations include AMWA NMOS IS-04 and IS-05 for discovery and registration, connection management and specifications for copy protection and security.