During the week of Feb. 8, the industry’s flagship virtual event returns: LAVNCH WEEK 3.0. And, Lightware sent this teaser video as a pre-launch (pre-LAVNCH?) piece. I must say: It’s clear Lightware is about to launch itself into a totally new space in UCC — and AV for that matter. From this teaser, it appears that the company is about to debut a dedicated room solution that’ll allow Zoom, MS Teams, BlueJeans and Webex to work in the same room. If Lightware does this (aka figures out the code that everyone in UCC has been trying to crack with little success), it will set the bar for 2021. What do you think?

Watch this and tell me what you think the announcement is!

Oh, and register for LAVNCH WEEK 3.0 here.