Lightware announced the appointment of Mike Ellsworth as the new director of live event and entertainment technology at Lightware Americas. Lightware says this strategic appointment reflects our continued commitment to enhancing our capabilities and leadership in the live events and entertainment sector across the Americas.

Mike Ellsworth steps into this role after a tenure as director of sales operations for the Americas. Prior to that, Mike served as a senior sales engineer, where he played a pivotal role in driving sales strategies and supporting key client engagements.

In his new role as director of live event and entertainment technology for the Americas, Mike will work directly with the company’s live event customers, focusing on large-scale productions with over 2,500 attendees. Additionally, he will collaborate closely with clients involved in major LED installations in stadiums and arenas, further solidifying Lightware’s position as the established standard in the industry.

“Mike’s extensive technical expertise and deep understanding of our customers’ needs make him the perfect fit for this role. His leadership will be crucial as we continue to grow our presence in the live events and entertainment market, ensuring that Lightware remains the go-to solution for large-scale productions and installations,” said Roger Takacs, executive vice president of sales, Americas.”