LG Business Solutions USA has introduced the LAT140 Transparent Color LED Film digital signage display. First introduced as a 24-millimeter pixel pitch model, the new 14-millimeter version nearly quadruples the number of pixels in the same space and doubles the brightness generating a viewing experience that attracts the attention of passersby, while also displaying a variety of content options, ranging from bold text to head-turning animations and images. The transparent LG LAT140 will provide unlimited opportunities for retailers, offices, transit hubs and more in need of outfitting spaces with an innovative, customizable and unobtrusive signage option.

The LG Transparent Color LED film is self-adhesive, so it can be easily attached to surfaces of existing window glass without the need for complex installation — making it ideal for stores, malls, hotels, stadiums and airports to communicate wayfinding and branding messaging in a simple way.

The size and layout of the film can also be customized to fit into the installation area. Expansion requires merely adding more film in a vertical or horizontal format or cutting them to size in parallel with the bezel.

Managing display content is made easy with the Control Manager platform. Available on internet-connected devices, users can control content and monitor the status of multiple displays in different locations in real time. This is especially useful for larger installations in which users need to review content before sending it to the display. Control Manager also allows users to adjust and set brightness based on the time of day, so that messaging is not too bright at night or washed out in daylight.

What’s more, the LG Transparent Color LED film is compatible with webOS Signage, a web-centric platform that makes it easy for system integrators and developers to build web-based solutions according to various environments. By supporting open API and compatibility with HTML, CSS and JavaScript, users can save time and effort creating display content.