With a contrast ratio of over 100,000:1, OLED is the closest in colorimetry to any CRT-based display — making the blacks the best we’ve seen in years for displays. However, since OLED is a new technology, it’s not proven yet – so no one really knows the likely MTBF or what the life-cycle will be. However, OLED is widely considered a technology of the future in flat panel displays since they can be produced amorphously – meaning of many shapes and sizes.
Pricing? Well with any new technology, it’s starting high. This display’s expected to be in the $30,000 range, right in line with the first 55″ Plasmas and LCDs – and both of those are in the $1,500 range now. So, expect pricing to fall over the next decade.