LG Electronics USA today introduced its newest flagship model in the form of a 77″ OLED TV. Unveiled at CEDIA 2016, the new 77-inch 4K Ultra HD Smart TV (OLED77G6P) carries a suggested price of $19,999. The 77-inch LG SIGNATURE OLED TV will be supported by the new LG SIGNATURE CONCIERGE service, an exclusive one-on-one customer support and service program.

The 77-inch class (76.7 inches measured diagonally) LG SIGNATURE OLED TV is the flagship of the expansive LG OLED TV portfolio, which includes the previously released 65-inch class (64.5 inches diagonal) LG SIGNATURE OLED TV, as well as the LG OLED E6, B6 and C6 TV series, representing the fastest-growing new category of television in the industry.

In addition to including open-format HDR10, it includes Dolby Vision technology for an enhanced HDR experience. Using dynamic metadata to adjust color, contrast and brightness on a frame-by-frame basis, Dolby Vision content boasts superior color accuracy. And, instead of HDR10’s one-size-fits-all approach, Dolby Vision mapping engine technology ensures that content is optimized to the TV’s capabilities. Already the preferred format for filmmakers and content providers, Dolby Vision is supported by all seven major movie studios and many streaming partners.

Here are all the tech specs.