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L-Acoustics Picks Head of Americas Division, and Other New Positions

Pubs Graphics 2 L Acoustics

L-Acoustics just picked Alan Macpherson to head its newly formed Americas division, including sales, application, support, fulfillment and finance activities for all countries in North, Central and South America. Alan will report to Laurent Vaissié, CEO L-Acoustics, and Hervé Guillaume, CEO L-Acoustics Group.

LA Alan Macpherson

L-Acoustics also moved B.J. Shaver to business development director for the installation market and announced the appointment of William Cornell as business development director for the rental market, both reporting to Macpherson.

Macpherson brings to L-Acoustics more than two decades of top managerial experience, primarily with Yamaha, where he most recently served as vice president for Yamaha Corporation of America’s Integrated Marketing Group in Buena Park. Over his tenure with the manufacturer, he had been tasked with spearheading the growth of the NEXO and Steinberg brands and Yamaha’s own professional audio and music industry product lines.

Also, core to the new Americas division’s success are the newly created director of business development posts conferred to B.J. Shaver for the installation market and William Cornell for the rental vertical.

LA BJ Shaver

Based in Tennessee, Shaver has spent more than seven years developing the southwestern U.S. market as regional sales manager for L-Acoustics. During that time, his sales and support focus has been heavily invested in the house-of-worship vertical, a market considered essential to the current and continued success of the company. Before joining L-Acoustics, Shaver rose to the vice president of installation at Elite Multimedia in Memphis, Tennessee. “B.J.’s ability to analyze and manage business opportunities, identify partners and foster them to success has allowed L-Acoustics to take our Southern region to the most performing region in North America,” said Vaissié. “Having him in this expanded role where he will continue to grow the install business across the Americas will be an invaluable component of our ongoing success.”

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LA William Cornell

Cornell comes to L-Acoustics after spending almost 15 years with d&b audiotechnik. He built and managed sales operations in the Americas and rose to the CEO of the manufacturer’s U.S. subsidiary. “William is a strategic thinker and has clearly demonstrated his talent for building trust and growth with customers year upon year,” said Macpherson. “His proven ability to plan and execute long-term business models will be mission-critical as we build the foundation of our Americas team and continue to strengthen our leadership position in touring and make strides into key vertical markets, such as Broadway and corporate.”

“Alan joined the team just before the crisis, and while we’d certainly never choose this type of onboarding situation voluntarily, it’s been a valuable learning experience for all of us,” said Hervé Guillaume. “Alan has confronted the battle head-on, and the full team has rallied with him, developing a collective resilience and digging deep to find creative ways to help the company and our partners weather the storm.

“With this new leadership structure and the full strength of our team, we’ll be well poised to return from this difficult season stronger than ever and ready to serve our industry as it moves forward to recovery and beyond,” said Guillaume.

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