Kramer & Sony Add Advanced Control Features to Professional Displays

Jerusalem, Israel, June 10, 2019 — Kramer Electronics and Sony Electronics Inc. today announced the integration of Kramer Control BRAINware into Sony’s BZ35F series of BRAVIA™ 4K HDR professional displays. The control processor software turns the already impressive displays into the centerpiece of any AV installation with game changing control, automation and analytics features.

The software-based control solution makes it innately scalable and future proof, providing unparalleled control and automation tools for virtually any space. From modern meeting rooms to advanced digital signage applications, Kramer Control BRAINware eliminates the need for additional control processor hardware and cabling, greatly simplifying installation and reducing costs.

Kramer’s Control solution will be available for all Sony professional BRAVIA BZ35F series displays and can easily be installed using a USB upgrade license key, which is activated by a local integrator.

Sony’s popular BZ35F series of BRAVIA professional displays range in size from 43 to 85 inches, include network and serial communication control, and are ideal for professional digital signage, information and monitoring applications, as well as use in meeting rooms, classrooms, lobbies, hotel guest rooms, showrooms, retail spaces and more. The pro series features an all-in-one “system on a chip,” resulting in easy installation and requiring no additional hardware. The displays also include integrated support for HTML5 and open API support optimized for businesses. Additional benefits include a 24/7 rating for non-stop durable and reliable use, Google’s Android 8.0 Oreo operating system, and access to Google’s Play Store library of SmartTV applications.

“Pairing Kramer’s code-free, drag-and-drop control platform with Sony’s BRAVIA pro series monitors is a win-win for our joint customers,” said Theresa Alesso, Pro division president, Sony Electronics. “By offering integration with manufacturers such as Kramer, Sony Electronics is providing users with the tools and capabilities they need most, while creating a highly robust, interoperable and versatile platform.  We are excited to provide Sony BRAVIA users with an additional all-in-one solution for simplified, software-based room control.”

“We are thrilled about this Sony-Kramer integration, it represents an enormous opportunity to provide our shared customers with the industry’s best professional displays, control and automation,” said Aviv Ron, vice president of business development & strategy for Kramer. “Sony BRAVIA displays running Kramer Control BRAINware are optimally suited to serve as a center piece for several of our new Kramer@Work modern meeting space solutions.”

Kramer’s new Control solution will be available for the following Sony BRAVIA BZ35F display models:

  • FW-43BZ35F (43-inch)
  • FW-49BZ35F (49-inch)
  • FW-55BZ35F (55-inch)
  • FW-65BZ35F (65-inch)
  • FW-75BZ35F (75-inch)
  • FW-85BZ35F (85-inch)

Additional details and demos will be available at both the Sony & Kramer booths during this year’s InfoComm 2019 in Orlando Florida, June 12th-14th.