Kramer Buys iRule and ON Controls

kramerirule-featKramer has announced this week the acquisition of iRule, a cloud-based control and automation software for commercial and residential markets. In 2014, Kramer announced a partnership with iRule to deliver “the ultimate control and automation technology” — Kramer Control.

The Kramer Control platform enables integrators to deliver control of lighting, HVAC, communications, A/V and more — via hardware and cloud. The platform’s combination of software, hardware and cloud received funding from the Israel-United States Binational Industrial Research and Development (BIRD) Foundation. The BIRD Foundation recognized the platform’s high level of innovation and contribution to the IoT field.

“We are pleased to solidify our partnership with iRule and to further strengthen Kramer’s presence in room automation, control and management solutions. Kramer Control is a major breakthrough, introducing the most cutting-edge modern technologies into a world that has not changed for years,” said Aviv Ron, VP Business Development and Strategy at Kramer. “The difference is in the architecture and extensive cloud leveraging, which translates to value for both the user and installer – from the ease of use in the build and admin functions and end-user experience in a room to data capture and analytics reporting,” added Ron.

The acquisition includes the iRule brand and subsidiary division ON Controls, which offers products and services dedicated specifically for residential integrators. Co-founders Itai Ben-Gal (CEO) and Victor Nemirovsky (CTO) will remain with the company along with the sales and engineering teams at iRule, in their downtown Detroit headquarters. To date, iRule has demonstrated a high degree of success in commercial markets with major brand projects such as Best Buy corporate headquarters as well as the company’s Magnolia showrooms.

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Kramer is here and iRule is here.