Kramer today announces the appointment of Peter Baxter as senior vice president (SVP) of its Europe, Middle East and Africa (EMEA) region.

Pete is a 32-year veteran of the technology industry with tenure in the reseller, system integrator and vendor worlds. He is a go-to-market expert, designing and leading organizations that focus on customer engagement, customer outcomes and growth. He specializes in creating cultures that challenge and strive for continuous improvement.

Most recently, Pete led the EMEA Video Conferencing business for Logitech, creating a world-class enterprise organization to maximize a highly competitive yet growing category. Prior to Logitech, he held global leadership positions at Yellowfin BI, Avast and AVG. Pete’s time as SVP global sales at Yellowfish BI saw him successfully lead the company’s expansion into the EMEA region and effectively manage global sales strategies and teams.

Pete will be based in Kramer’s new regional headquarters in Amstelveen, Netherlands, where the company is building its center of gravity for EMEA.

Gilad Yron, CEO of Kramer, said: “The appointment of Peter, a high-caliber industry executive, reflects our commitment to the crucial EMEA market. The audio-visual industry continues to evolve as fast as its technologies, and we’re seeing numerous opportunities for growth across all regions.

Peter Baxter, SVP EMEA at Kramer, said: “I’m thrilled to join Kramer at such an exciting time for the business and audio-visual sector as a whole. The company is crafting innovative, end-user centric products and software that not only serve the hybrid needs of customers today but meet the challenges of tomorrow. It’s my privilege to lead this journey in EMEA and ensure we continuously deliver audio-visual experiences that amplify the human experience and help people reach their potential.”