Korbyt has partnered with Amazon to integrate its cloud-based content management system, Korbyt Anywhere, into the Amazon Signage Stick — offering what the company calls a cost-effective, direct-to-consumer digital signage solution.

The collaboration enables organizations to deploy digital signage quickly, using Korbyt’s CMS through Amazon’s streaming hardware. The solution is aimed at use cases including retail promotions, wayfinding, operational dashboards, lobby messaging and internal communications.

Korbyt said the combined solution is likely to resonate most with education buyers and other markets where end users often prefer to purchase and install signage technology themselves.

For integrators, however, the appeal may be more limited. The plug-and-play nature of the Amazon Signage Stick reduces the need for traditional AV deployment, positioning this as more of a DIY option.

Still, the move reflects a broader trend in the AV industry: content platforms making their way into consumer-friendly hardware to meet the demand for faster, lower-cost deployments.

The Korbyt-powered Amazon Signage Stick is now available for purchase directly through Amazon.