Kindermann is now presenting itself with a modern brand image and is launching a quality offensive in all areas as well as an innovative reseller online shop soon.

The impetus for the renewal came from Dominic Hoffmann, who started at Kindermann GmbH as marketing manager a good year ago. It quickly became clear to him that the corporate design no longer suited the innovative company that Kindermann is today. However, this initiative turned into much more than a new logo. Months of intensive examination of all company divisions followed. From the definition of values to the examination of communication and work processes to personnel development. Together with the employees, a concept was created that makes Kindermann a forward-looking supplier as well as an employer.

Three years ago, the decision was made to focus more on the company’s own brand. The company has not limited itself to its self-produced products but has expanded its portfolio to include touch displays and the KLICK&SHOW collaboration system. Kindermann places the highest value on its own developments, which make these solutions remarkably easy to install and use. Distribution continues to be an important pillar. This provides resellers with a wide range of alternatives and enables them to serve the most diverse demands of end customers with one-stop shopping.

“With our new claim “Kindermann proudly presents” we are going on the offensive again. For too long we have not made our success and status visible. Our new claim not only stands for our own products, but we are also convinced of the quality of the distribution products and our services. All of this can be titled the Kindermann Experience, our claim to provide customers with an excellent experience at every point of contact with us,” says Dominic Hoffmann.

Kindermann’s redesigned logo now includes a figurative mark that is emblematic of the company’s next chapter. This combines the “K” of the old word mark with the familiar symbol for “Play/Start” and a stylistic element that stands for connectivity & collaboration. In future, the new Kindermann button will play a central role in the products as well as services and ensure a high recognition value.

Kindermann has taken up the cause of “excellence”, which should not only apply to the products, but to all areas of the company. The design element “Spark of Excellence” was developed for this purpose. This key visual is derived from a jewel and will significantly shape the corporate identity.

“We don’t want to be the biggest, but we want to be the best, that is our goal. With this, we have set the bar high for ourselves and internally set a process in motion that we work on together day after day. We are proud of our external appearance, as the new look reflects our innovative strength,” says Timo Meissner, Managing Director of Kindermann GmbH.

Further information at: www.kindermann.com