PSNI Global Alliance has appointed Kent Cawthorne as Vendor Program Manager. With nearly 40 years of experience in the audiovisual industry, Cawthorne has held leadership roles in sales, marketing, and business development at companies such as Sony, Kramer, and Legrand AV.

In his new position, Cawthorne will work alongside Tom Roberts, PSNI’s Director of Vendor Programs, to oversee and enhance the Preferred Vendor Partner (PVP) program. His focus will be on strengthening relationships between technology manufacturers and PSNI’s global network of Certified Solution Providers (CSPs). Cawthorne’s leadership aims to ensure the program continues to deliver value by equipping integrators with top-tier solutions and support in more than 65 countries.

“PSNI’s commitment to excellence in the AV and unified communications sectors is something I’ve long admired,” Cawthorne said. “I’m excited to work with our valued vendor partners to unlock new opportunities, provide exceptional support, and help them succeed within the PSNI network.”

“We’re thrilled to welcome Kent to the team,” said Tom Roberts, Director of Vendor Programs for PSNI Global Alliance. “His deep understanding of the AV landscape and passion for fostering high-value partnerships make him an excellent fit for this role. We’re confident his leadership will drive greater success for our global network and the customers we serve.”

As PSNI expands its global presence, now supporting over 113 Certified Solution Providers, Cawthorne’s efforts will ensure integrators have access to the best technologies and resources. His role will be instrumental in positioning PSNI for ongoing growth in the evolving AV and IT industries.

The Preferred Vendor Partner program remains a cornerstone of PSNI’s strategy, fostering collaboration between leading manufacturers and Certified Solution Providers to deliver innovative, high-quality solutions worldwide. Cawthorne’s appointment underscores PSNI’s commitment to strengthening these partnerships and advancing its global mission.