Jetbuilt Adds Andy Tan as Director of APAC

jetbuilt andy tan

Jetbuilt announced significant expansion in the Asia-Pacific (APAC) region with the appointment of Andy Tan, CTS, as director of APAC. In his new role, Tan will spearhead Jetbuilt’s growth initiatives and strategic partnerships across APAC, driving the company’s mission to revolutionize the AV industry with an end-to-end project management solution.

Tan has worked with numerous leading organizations, such as AVIXA, EDGE (formerly USAV Group), InfoComm Asia and AVPro Global APAC. Notably, Tan dedicated twenty years to AVIXA, spearheading the expansion of the association’s footprint in Asia. He brings an “unparalleled understanding of the market dynamics and strong relationships with key stakeholders to his new role.” At Jetbuilt, Tan will focus on cultivating partnerships with AV integrators, distributors and manufacturers, leveraging Jetbuilt’s software solutions to “streamline project workflows, increase efficiency and deliver exceptional results to clients.”

“I’m thrilled to join Jetbuilt during this crucial phase of the company’s expansion. Embracing the ethos of ‘Thinking Global, Acting Local,’ I’m enthusiastic about our mission to establish Jetbuilt as the leading platform for AV professionals across the Asia-Pacific region,” said Tan. “Jetbuilt’s innovative approach to AV project management has already made a significant impact in the industry. I look forward to working closely with our partners to further accelerate our growth and deliver unparalleled value to our customers across the Asia-Pacific region.”

The APAC markets are highly diverse, with each country having its own distinct business landscape. Unlike the United States or Europe, there’s a lack of standardized business models in APAC, with significant variations in business practices and cultural norms across countries like Australia, Singapore, India, China, Hong Kong, Japan, South Korea, Thailand, the Philippines, Malaysia, Vietnam and Indonesia.

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By bringing together manufacturers, consultants, dealers, vendors and end users, Jetbuilt says it aims to enhance the overall project ecosystem by breaking down barriers within the industry. As the demand for advanced AV and AV/IT infrastructure continues to rise in APAC, initiatives like these are poised to significantly drive innovation and efficiency in the region’s AV market.

Jetbuilt’s Founder and CEO, Paul Dexter, said, “Andy’s deep understanding of the APAC market and his proven track record of success make him the ideal candidate to lead our expansion efforts in this region. APAC is very diverse, but there’s a strong need for greater cross-profession communication in the region. We are excited to welcome him to Jetbuilt as he builds and develops an Asia-Pacific team in the near future, which will play a crucial role in driving and facilitating Jetbuilt’s goals and objectives.”