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iTellio Joins DPAA

DPAA announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations.
 
Barry Frey, president and CEO of DPAA, said, “iTellio can optimize campaign budgets with real-time demographic targeting to reach on-the-go consumers. When you think of the millions of people who interact with ATMs each and every day, it’s easy to see the incredible engagement opportunity that iTellio offers brands. We look forward to supporting them as they expand their ad network.”
 
Eric Fondren, CEO of iTellio, said, “The DPAA offers a tremendous wealth of resources and unique networking opportunities that will benefit us greatly as we grow our business. We are excited to be part of this vital organization.”
 
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. 
 
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

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