ISE Sets World Attendance Record for AV Trade Shows

ISE-2011-Opening-0211At the Integrated Systems Europe (ISE) 2011 show last week, 34,870 attendees showed up to the Amsterdam RAI. This is a 22 percent increase from last year and what ISE says is the highest attendance achieved by a standalone AV tradeshow ever. There were 715 exhibitors – an 11 percent increase from ISE 2010, covering 26,650 net square meters of floor space.

Organizers say 102 percent of the space has been rebooked for ISE 2012 for existing exhibitors, and they will expand with at least one additional hall.
If you couldn’t attend ISE, be sure and check out rAVe NOW’s coverage. We shot almost 500 product videos in the three days we were there, plus blogged and Tweeted. Our efforts remain up on our ISE tradeshow website portal, found here: http://www.rAVeNowISE.com