ISE Set-up Day

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missy-stand-setupday-iseGetting ready for ISE, Gary talked a lot about the stands (or as we call them in the U.S., booths). Never having been to a tradeshow, I concocted my own image of a giant State Fair with less fatty foods, more technology and foreign accents rather than southern ones. On set-up day, we walked in to a construction site — people were everywhere, huge structures covered the floor and technology was always visible. The entire show is on a scale the NC State Fair has never seen. With a better understanding of what to expect from ISE, I’m pumped to see the “final product” stands tomorrow!