ISE Adds Retail Digital Signage Experience Center and Demo to 2022 Show Floor
Running alongside the Digital Signage Avenue in Hall 6, the ISE Retail Showcase, sponsored by Econocom, will be an experience-based journey through the retail experience. Focused on usability and real-world scenarios, this 1,722-square-foot booth recreates a series of retail environments to best highlight the latest technologies. Mock-ups of fashion and grocery stores will feature best-in-class digital signage solutions, sensors and retail analytics devices in this hands-on show feature.
“The demand for cutting edge digital solutions in retail is as strong as ever,” said Florian Rotberg, managing director of leading digital signage consultancy, invidis Consulting, and chair of the Digital Signage Summit. “Working with some really great partners, Econocom in partnership with 99Sensors and with support of dozens of solution providers, we have created the ISE Retail Showcase to demonstrate how today’s AV technology delivers real benefits and showcase real-world settings.”
The ISE Retail Showcase demonstrates technology side by side in a vendor-agnostic showcase. It is tailored for end users to explore what technologies, touchpoint concepts and data is best suited for retail applications and is set out in four distinct areas: a retail store, supermarket, hybrid office and control center setting. Within these four areas, visitors will be able to explore:
- Sensors enhancing the retail experience
- Automatic supermarket checkout
- People counter / audience measurement
- Anti-COVID-19 Solutions
- Comparing and explaining sensor technologies
- Controlling digital signage installations by sensors
- Analytics Technologies: People counter comparison and Sensor Playground
Brands showcased include Samsung, LG, Philips, Kiosk IQ, Nexmosphere, M5stack, Xovis, 99sensors and others. The Retail Showcase is running in Hall 6 on each day of the show. It has been developed by ISE, invidis Consulting, Econocom and 99sensors.
The Digital Signage Avenue makes its debut in Hall 6 at ISE 2022. This show floor feature will bring together and present a selection of the world’s leading digital signage and DooH technologies. Integrated Systems Europe, ISE 2022, will take place at the Fira de Barcelona Gran Vía on May 10-13, 2022. The ISE Conference program runs from Monday, May 9, through to Thursday, May, 12.