ISE Adds Start-Up Pavilion in a Genius Move by Mike Blackman

pitching stage

Integrated Systems Europe (ISE), the world’s largest ProAV and systems integration show, has announced a brand-new Innovation Park for ISE 2025. Centrally located in Congress Square, ISE says this initiative is set to take place on every show day from  Feb. 4-7, 2025 and “promises to be an unmissable opportunity for startups to showcase breakthrough business ideas and connect with industry leaders.” Innovation Park will include a dedicated Investors Lounge as well as a Pitching Stage programmed on all four days of the show by start-up venture capital experts Plug & Play, according to ISE.

“The introduction of Innovation Park cements ISE’s legacy of championing innovation in the ProAV and systems integration sectors. The ISE 2024 Visitor Survey revealed that 64% of attendees are eager to discover new products and services, with 80% of visitors playing a pivotal role in purchasing decisions, and 47% expecting to invest in or spend with exhibitors they meet at the show – making ISE the ideal place to take your business idea to the next level,” said Mike Blackman, managing director at Integrated Systems Events.

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ISE says Innovation Park will be the “epicenter of entrepreneurship” at ISE 2025. This new and dedicated space is crafted to support and amplify the efforts of startups, companies in the early stages of operations with a unique product or service offering that are looking to scale up quickly. Providing a unique opportunity to expand their capabilities through valuable connections with ISE’s influential professional audience, ISE says key features of Innovation Park include:

  • Exhibition Area: An exclusive space with promotional pods to showcase the latest innovations. This area aims to position startups in front of ISE’s influential professional audience, providing opportunities to meet and engage with potential buyers, suppliers and investors.
  • Pitching Stage: Managed by Plug and Play, one of the world’s leading early-stage venture capital firms, the Innovation Park Pitching Stage offers startups a platform to present their innovations to a discerning audience of experts, investors and business professionals.
  • Investors Forum: An exclusive event on the first day of ISE 2025 designed to offer investors and startups additional exposure and opportunities to discuss our industry and trends.
  • Matchmaking / Networking Lounge: Facilitates strategic connections between startups and potential partners or investors, enhancing collaborative opportunities.
  • Hackathon: An exciting competition that will see industry experts and students working collaboratively to solve problems and develop innovative solutions in real time. The winning teams will be announced on the final day of ISE.
  • Startup Networking Evening Event: An informal, engaging networking event allowing startups to build relationships in a relaxed atmosphere.

For an investment of 1.500 EUR, ISE says successful startup applicants that meet the criteria will be given a turnkey six square meter promotional pod to showcase their innovation and access a high-quality professional audience. There is limited availability for the promotional pods, so early application is encouraged.

Apply for the Innovation Park here: