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Is Sony the Greenest Japanese AV Company?

Sony has achieved and/or exceeded the majority of the targets set out in its Green Management 2010 (GM2010) mid-term environmental plan, including an over 30 percent reduction in global CO2 emissions across its business sites compared with fiscal year 2000 levels. Sony’s GM2010 plan, introduced in 2006, aimed to reduce the company’s environmental impact over the five-year period spanning fiscal years 2006 through 2010. The results of these initiatives have been confirmed through third-party verification.

GM2010 included a series of aggressive greenhouse gas reduction targets. Through the implementation of various innovative initiatives designed to achieve these goals, Sony successfully reduced CO2 emissions across its business sites to 1.53 million tons in fiscal year 2010. This represents a reduction of 31 percent compared to fiscal year 2000 levels, far surpassing the original 7 percent target specified in the GM2010 plan. Sony’s initiatives included the use of alternative substances to replace substances with high global warming potential in its manufacturing processes, and the reduction of energy-related CO2 emissions through the installation of advanced energy systems, which have been optimized by Sony’s in-house energy conservation specialists to deliver maximum energy efficiency at Sony offices and manufacturing sites around the world.

Other Green improvements included:

  • Waste generation at business sites — 54 percent reduction (target 40 percent)
  • Water usage at business sites — 41 percent reduction (target 20 percent)
  • Volatile organic compound (VOC) emissions from business sites — 35 percent reduction (target 40 percent)
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