IntuiLab and Quividi Announce Strategic Partnership To Bring Demographics to Interactive Digital Signage
IntuiLab and Quividi today announced the availability of a joint solution that automatically collects, blends, calculates and reacts to demographic and engagement statistics, on-screen selections and location-based information of a visitor using a touch screen. This first-of-its-kind solution delivers two key benefits. First, the ability to automatically adapt content — in real-time — to the demographics of the audience. Second, deep, statistics-based insight about users and their preferences.
Built from the ground-up with multi-touch capabilities at its core, the IntuiFace platform enables businesses to create engaging, highly interactive experiences without coding that can be deployed within minutes on any touch-enabled display. These touch-first experiences can incorporate a wide variety of media formats, an open connection to cloud-based data and APIs (including the Internet of Things), a broad range of expressive capability, a powerful trigger/action (aka if-this-then-that) mechanism and all of the core capabilities necessary for successful signage deployments, including analytics. By its very nature, touch-first experiences enable detailed data collection about user preferences and signage effectiveness, the unattainable dream for traditional, passive signage.
IntuiFace now interfaces out of the box with Quividi’s proprietary face detection and analysis technology, enabling the creation of smart, adaptive, data-rich digital signs. Quividi’s ability to count signage viewers, accurately measure their dwell and attention times, estimate their gender and age ranges, and measure distance and position from the display enables IntuiFace — thanks to its trigger/action mechanism — to dynamically adapt the signage in response. And with the correlation of video analytics with usage statistics generated by the on-screen activities of visitors, retailers gain actionable, data-based insight to the effectiveness of their content.
The joint solution enables any organization to quickly build and deploy interactive experiences that can not only collect a visitor’s real interactions (such as most/least popular product/service “touched”) correlated with geographic location and other environmental information, but also collect that visitor’s demographics and behavior (such as gender/age, headcount, time in front of the screen, etc.) using a simple webcam. And since this anonymously collected data is blended and correlated using timestamps and then made easily accessible via the cloud through Excel or any third party data mining solution, it is highly actionable. Here are just some examples:
- Adjust and target content (messaging, products displayed, graphics, etc.) in real time to make signage more relevant and engaging for a given location.
- Better anticipate content and aesthetics for new signage.
- Test content — e.g. via A/B testing — in a live environment with immediate feedback, broken down by demographics.
- Deliver rich campaign reports that measure each step of the engagement process, from awareness to attention to engagement to call to action.
More information on IntuiFace is here.