Diversified Communications Australia just announced that its Integrate Show will return to Sydney in 2021 and for the first time ever, be co-located with the Security Exhibition & Conference — Australia’s largest security industry event. The events will be held simultaneously, this means that the dates and location of Integrate will now be July 21-23 2021, ICC Sydney.

The co-location is set to significantly enhance Australia’s leading AV and Integration and Security events, becoming the only exhibition in Australia to service both industries. The Security Exhibition & Conference, also part of the Diversified Communications Australia Technology Portfolio, is dedicated to driving technology and solutions in the Australian security industry.

The co-location of the shows will provide the opportunity to expand reach to a broader community of end users, consultants, core AV and security installers and integrators who are interested in solutions that sit across both industries. Hosting the two exhibitions together in Sydney, broadens the reach to a wider market; attendees can seek solutions across both physical security and integration elements, and suppliers can continue to adapt to meet the rising demand for artificial intelligence and smart technologies.

The exhibition floor of each show will be held alongside each other, with new combined features to include a one-day summit focused on digitization (more details available on this summit soon).

The AVIXA Education Program will continue in its regular format and networking options will remain, but now with a wider industry reach providing more opportunities to make new connections. According to Diversified Communications, the additional education and innovation will enhance experience and provide even more relevant solutions to drive a smarter AV industry into the future.