Don’t confuse InfoComm MEA with a first-time event. And not because global leaders (such as Extron, Jupiter Systems, Crestron, Samsung, Mitsubishi, Sharp, Wolfvision and NEC) were among the first to book their stands at the show.

And not because InfoComm MEA is a project of InfoComm International whom we know from their big show in USA and our own ISE in Amsterdam.

The real reason why looking at InfoComm MEA as a first-time event would be just plain wrong is because it is co-located with one of the world’s great IT shows.

Scheduled for 9-13 October 2011 at the Dubai International Convention & Exhibition Centre, GITEX Technology Week is one of the largest ICT events in the world—and that’s no small feat.

rAVe Europe has been to GITEX a number of times and it is a robust event drawing more companies than AV has EVER seen in a single location. Last year GITEX attracted more than 130,000 professionals from diverse industries in the region including IT, logistics and transportation, banking and finance, education, retail and hospitality, government and local municipalities.

That’s like starting off a trip to moon after having NASA’s rockets already blast you away from Earth’s orbit.

The audience is already there… the job of InfoComm MEA is reduced to saying, “Step this way to see the latest in pro audio/video…”

In addition to a product showcase, InfoComm MEA 2011 will also offer a Summit program; InfoComm Academy Seminars will discuss AV trade and technology issues; Manufacturer Presentations will provide detailed knowledge of new AV systems and launches. Industry conferences will offer AV application insights for specific market sectors such as education, healthcare, corporate IT and hospitality. Extron will also provide extensive training courses, over the four days at InfoComm MEA 2011.

InfoComm MEA 2011 is jointly organized by InfoCommAsia Pte Ltd. and Dubai World Trade Centre.

Interested in attending? Go here: http://www.infocomm-mea.com/