In Seth Godin We Trust

00288_00146Anyone that is around me for very long learns that I’m a pretty big Seth Godin fan or maybe even more. Seth probably inspires more of my inspirational thought than anyone else in the business community. I read his blog daily and reference his books and teachings on a regular basis.

Last Saturday, he posted a blog that was short but truly profound. I think his insight on trust is so simple that it could almost be overlooked.

I want to make sure that you didn’t overlook it. Enjoy!:

Where does trust come from?

Hint: it never comes from the good times and from the easy projects.

We trust people because they showed up when it wasn’t convenient, because they told the truth when it was easier to lie and because they kept a promise when they could have gotten away with breaking it.

Every tough time and every pressured project is another opportunity to earn the trust of someone you care about.