IMAX Corporation has unveiled an AI-driven live streaming technology designed to enhance the visual quality of live events, optimizing content in real time across broadcast and streaming platforms. The innovation is powered by IMAX VisionScience, the company’s proprietary AI-based visual enhancement platform.

Unlike traditional quality monitoring, which compares a source file to its final output, IMAX VisionScience uniquely measures live content as it is streamed, ensuring high visual fidelity even as streaming encoders compress the bitrate. The technology is designed to optimize video quality dynamically, enhancing everything from HD broadcasts to 4K streams by preserving detail and minimizing degradation.

IMAX has previously leveraged its expertise in live event presentation for major global broadcasts, including the NBA Finals in China and the upcoming Summer Games in Paris. Now, by expanding this technology to consumer-facing streaming services, the company aims to bring more immersive, cinematic-quality visuals to live productions, including sports and entertainment events.

IMAX VisionScience is built on the company’s ability to analyze visual data in a way that mirrors human perception. This allows the system to maintain high-quality imagery even under the constraints of livestreaming, where a true source master does not exist for comparison.

With this development, IMAX is not creating native 4K content but instead using AI-driven tools to enhance and preserve visual integrity across resolutions, ensuring a consistently high-quality experience for livestreaming audiences.