Hughes Network Systems announced that enterprise customers of its HughesNet Managed Digital Signage service will now be able to display real-time weather information at their retail sites from AccuWeather. Hughes is initially bringing this offering to gas stations and convenience stores, where the latest weather conditions will clearly be important to customers.

The AccuWeather service offers localized feeds to more than 2.7 million locations worldwide. Hughes says that offering accurate weather content is also valuable to digital signage customers seeking third-party advertising revenues, because timely forecasts keep people tuned into the content being delivered and that means a more captive audience for advertisers.