Sony has returned to ISE, the world’s leading AV industry event, to present its latest portfolio of products and solutions that cater to the retail, corporate, education, content and virtual production sectors. Designed to support customers in creating connected experiences, Sony’s booth will showcase its latest offerings – including the new Remote Device Manager for BRAVIA Professional Displays and latest firmware update for the SRG A40 & A12 PTZ cameras with AI analytics – both of which build upon the existing high-quality technology that customers know and love.

Based in Hall 3, Booth 3E300, Sony is inviting visitors to meet with its industry experts and view the latest demonstrations of its products and solutions that add significant value and enhance creative freedom across its core markets – With dedicated areas that simulate each of its core environments such as a mock-up retail store front, Virtual Production Studio, and new for this year, a dedicated content creation hub. Guests on the booth will also discover Sony’s commitment to ESG, including its Making it, Moving it, Using it and Re-using it initiative, as the company showcases the progress it has made towards a brighter future for all in the AV industry.

Retailers have undergone a huge digital transformation in previous years to provide immersive shopping environments for their customers. In Sony’s latest State of Retail Technology Report, a chasm has been identified between the priorities of retailers and consumers growing expectations of digital experiences and sustainable practice. To support retailers in continuing to evolve their stores and shopping experiences, visitors to the Sony booth will be able to experience a mock-up store front of UK fashion designer Stella McCartney featuring the BRAVIA BZ40L & BZ30J series of Professional Displays. The flagship BZ-L displays are designed with a strong focus on sustainability and cutting-edge technology featuring Sony’s Deep Black Non-Glare coating technology to deliver incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions like a bright, colourful retail store front. A proportion of these displays are made from recycled materials, including SORPLAS™ and feature advanced components such as a powerful System on Chip (SoC) and an intuitive Eco dashboard, ensuring both efficiency and ease of use. Also, an ambient light sensor optimises power consumption, contributing to impressive low EPREL energy rankings across the lineup. As an exciting addition to the booth this year, Sony’s new AI Analytics technology, AITRIOS, will be showcased to show visitors how AI can transform their retail stores and enrich the shopping experiences for customers.

To further enhance its BRAVIA 4K Professional Display line-up, Sony has today launched its new cloud-based provisioning, control & monitoring service, Remote Device Manager (RDM), that will save time and money for integrators and end customers during installation, operation and trouble shooting. Deployed on site via Zero-Touch Provisioning, RDM will deliver new features for control and monitoring of its BRAVIA displays, including the ability to remotely update software, monitor the status of multiple displays, detect abnormal states and capture screenshots.

Alongside this development, Sony will also be showcasing the 23 new members and industry leaders added to its AV Alliance and Technology Partner Network. This continued expansion adds to an already existing portfolio of over 60 organisations from across Europe and other parts of the world. Sony’s AV Alliance Partner Network is powered by strategic alliances across the industry, offering compatible software and hardware solutions that deliver enhanced value, compatibility, and creative freedom to its lineup of BRAVIA Professional Displays.

More and more businesses are prioritising sustainable products and solutions, with Sony’s recent survey unveiling that around 8 in 10 businesses are willing to pay over 20% more for AV products that are either made sustainably or operate with greater energy efficiency. The booth will have a dedicated area for corporate solutions showcasing the BRAVIA BZ-L range and its sustainable meeting room efficiencies, TEOS Workspace Solution & corporate partner integrations for Control systems, Workspace solutions and UC hardware. The latest business laser projectors from Sony such as the VPL-PHZ61 and VPL-FHZ85 will also be on display.

Sony delivers a range of advanced solutions that transform teaching and hybrid learning to make lessons more engaging as well as providing support for teachers and inspiring every student. On the booth Sony will be showcasing demo videos of our brand-new Ver. 3.0 firmware update for SRG-A40 and SRG-A12, with its built-in AI PTZ Auto Framing. The new update features Fixed Angle Position where the PTZ Auto Framing will pause, and the angle of view will automatically move and hold the predefined area. It also features Tracking Range, which allows PTZ Auto Framing performed only within the pre-defined area, and another function featuring a new Composition Preset Recall via IR Remote Commander, where new preset angles configured with Composition Preset can be recalled using assignable buttons on the supplied IR Remote commander. You will be able to set three compositions such as ‘full body’, ‘waist’ and ‘closeup’ for better framing experiences. Visitors can also view the 4K pan-tilt-zoom cameras line-up, including the SRG-X40UH.