Absen has announced its collaboration with the Indianapolis Motor Speedway Museum (IMSM) on a renovation project that redefines the visitor experience through immersive visual storytelling. As part of the museum’s modernization, Absen’s NX Series LED displays were installed to showcase over a century of racing history in vivid detail.

To ensure a sleek and reliable installation, Absen partnered with Draper Inc., a manufacturer of custom AV mounting solutions. Draper’s professional-grade LED mounting systems provided the structural precision and clean aesthetic needed to support the NX Series displays throughout the museum’s high-traffic exhibit areas.

The result is a dynamic visual environment where archival race footage, interactive content and real-time data enhance the visitor experience and deepen engagement with the museum’s legacy.

“Our goal was to blend tradition with innovation,” said a representative from the IMS Museum. “Absen’s LED displays and Draper’s mounting expertise helped us modernize our exhibits while honoring the authenticity of our storytelling.”

“This project exemplifies our mission to deliver technology that not only performs beautifully but also tells powerful stories,” said James Liu, president of Absen Inc.. “We are honored to play a part in preserving and celebrating the legacy of the Indianapolis Motor Speedway through our LED innovations—brought to life in partnership with the expert engineering team at Draper.”

“We’re proud to have contributed our custom LED mounting solutions to such an iconic venue,” said Grant Wylie, director of product management for AV mounts at Draper Inc.. “Working alongside Absen and the IMS Museum team, we were able to deliver a rock-solid, precision-engineered system that ensures these stunning LED displays perform flawlessly and look incredible for years to come.”

Here’s a video of what it looks like:

With more than 60,000 installations across over 140 countries, Absen remains a trusted partner for advanced display solutions in museums, arenas, broadcast studios and beyond.