HDANYWHERE Feeds 70+ Cutting-Edge Displays at Samsung’s Newly Renovated Dallas Executive Briefing Center


ATLANTA, GA (February 22, 2023) — Apex Technologies US—distributor of cutting-edge high-performance European AV brands including HDANYWHERE (HDA)—announces HDANYWHERE’s crucial role in Samsung’s Executive Briefing Center (EBC) in Dallas, Texas.

Located at the bustling Dallas Market Center—a global trade center and marketplace that showcases next-generation technology for retailers, architects, and designers—Samsung’s newly renovated Dallas EBC demonstrates Samsung’s cutting-edge visual display solutions across various industries.

Visitors can view displays as varied as LCD Video Walls, 8K QLED and 4K UHD, Interactive Displays, Pro TV, Direct-View LED, and Outdoor offerings. Filled with Samsung’s newest products and solutions, the EBC provides exclusive training and demo opportunities for customers, while serving as a creative and chic meeting space.

The Dallas EBC is equipped to showcase Samsung’s latest display products and solutions, and is designed to enhance customer and partner engagement,” says Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “This showroom demonstrates our commitment to channel partners in our top-performing sales state for the custom install and reseller market.

Delivering content to the impressive number of displays at the EBC was a tall order. Samsung worked with Integrated Lifestyles, Inc. and The Lucas Sales Group to specify and install the various systems to support the displays. They turned to HDANYWHERE, a revolutionary platform that gives home technology integrators the capability to remotely monitor and manage the HDA video distribution platform and matrixes, reducing the need for integrators to visit the job site in person.

“This project would not have been possible without the tireless efforts of Brian Kirkpatrick and the Team from Lucas Sales Group, as well as Paul Lopez at Integrated Lifestyles, whose hustle helped to get the project over the line,” says Jimmy Paschke, VP of Sales and Marketing of Apex Technologies US. “They had a short timeline to execute and get this space running smoothly before CEDIA, which was located in Dallas last year and promised to bring increased attention to the EBC.”

The team specified MHUB S—HDA’s solution for bigger projects with up to 80 zones of video and control included—to dependably deliver lossless 4K video content to more than 70 of Samsung’s first-in-class portfolio of visual display products, including The Wall All-in-One, Samsung’s Interactive Display lineup, and its full line up of lifestyle products including The Frame, Premier, and 8K Neo QLED displays. Aside from MHUB S’s extremely robust functionality, it is less expensive and easier to install than AV over IP alternatives.

“True to that old saying that everything is bigger and better in America, I can say that this is the biggest HDANYWHERE installation in the world. We’re very proud to be behind Samsung’s amazing experience center, and we look forward to working on more projects with this inspirational company,” says James Trumper, HDANYWHERE USA Executive Vice President.

Visit apex-tech.us to learn more.

About Apex Technologies US

Founded in 2020, Apex Technologies US distributes cutting-edge European audio-video manufacturers at the highest end of the market. Brands include Meridian Audio, Display Technologies, TPI Cinema, Light Walls, NexGenTec, CATS – Complete Acoustic Treatment System, Innovolt, 360Power Quality, and HDANYWHERE. Apex works tirelessly behind the scenes from project conception through to installation and beyond to ensure that its partners can go about their business with ease. Visit apex-tech.us to learn more.


HDANYWHERE endeavors to make centralized entertainment more mainstream and to change the relationship people have with AV for the better. In recent years HDANYWHERE has released more affordable multiroom video and audio systems, designed for more project sizes, from apartments to mansions, small pubs to big bars. HDA has evolved quickly to become a complete single-brand AV solution provider in residential and light commercial markets. Much more than HDMI distribution, they unify room-to-room entertainment with video, audio, and control. For more information visit hdanywhere.com.