HARMAN Luxury Audio Group announced it has hired two new independent sales reps for the first time in more than five years. SoundTech Marketing and Atlantic Integrated are business-to-business rep firms that will work directly with dealers in the Rocky Mountain and New York Metro/New Jersey markets, respectively — thereby enabling HARMAN Luxury Audio to expand direct sales reach and local support for its more than 500-plus accounts nationally.

“We are excited to be working with SoundTech and Atlantic Integrated,” said John Collier, director, sales luxury audio Americas, HARMAN International. “Having worked with these companies for many years, I know they both have an outstanding reputation in the premium audio industry. As HARMAN Luxury continues to grow, our goal is to be able to continue to provide a world-class experience for our dealers and their customers. SoundTech and Atlantic Integrated are perfect to help us with this mission.”

SoundTech, a Colorado-based manufacturers’ rep firm with 47 years of industry experience, connects custom integrators in the Rocky Mountain region to manufacturers in residential and commercial audio, video, automation, network and security, offering value-added services such as system design, training, sales personnel and technical support. While serving HARMAN accounts for New Mexico, Colorado, Utah, Montana, Wyoming and parts of Idaho, SoundTech will connect customers with such brands as Mark Levinson, JBL Specialty, JBL Synthesis, Revel and ARCAM.

“SoundTech is excited to represent the HARMAN Luxury brands in the Rocky Mountain region. A premium group of lines that cover such a broad spectrum is a welcome addition,” said Scott Matteucci, president, SoundTech. “The HARMAN Luxury brands, with a reputation for integrity and high-quality offerings, are a great fit for our 47-year-old company.”

Atlantic Integrated is a prominent New York-based manufacturers’ rep firm renowned for specializing in high-end electronics, including automation systems, audio solutions, home theater, networking, lighting and shading, boasting a skilled staff experienced in custom installation. Thanks to its direct service of HARMAN accounts in the New York/New Jersey metro area, Atlantic Integrated will pair customers with Arcam, JBL Synthesis, Mark Levinson, Revel, and other leading brands.

“Atlantic Integrated is extremely pleased to partner with the HARMAN Luxury Audio Group to deliver their performance solutions to the metro NY CI community,” said Michael Pawlowski, president at Atlantic Integrated.