Hall Technologies has added Steven Pedroza as Western regional sales Manager. Pedroza has a long AV career supporting projects across a wide range of applications on both the manufacturers and system integration side of the industry, according to the compamy.

“The West Coast is a key territory for Hall, and we could not be more pleased to have Steven on our team,” said Hal Truax, Hall Technologies VP of sales and marketing. “He came highly recommended and is known for being very customer-focused and thorough. Those are key traits we look for on our team. That embodies the ‘Hallway’ of proactively supporting our customers with outreach, training, and product support.”

“I’m extremely excited to join the Hall Technologies team at such a pivotal time in the company’s history, as well as within the audiovisual industry I love so very much. Hall is a perfect fit for me and where I want to be in the industry, working side-by-side with a talented like-minded team that truly wants to help others succeed via technology. Reimagining the way people work, live, and play is truly the goal here at Hall,” added Pedroza. “I’ve been fortunate to have supported so many sectors over my 26-years in the AV Industry and have worked in several capacities with top integrators and manufacturers. This has enabled me to always look at how I’m supporting customers with a 360-degree perspective. Whether it be a reseller, consultant, end user, or other industry entity I always find a way to contribute to their success any way I can.”

Pedroza will be the primary point of contact for resellers, distributors, and reps within the western territory states of AK, CA, HI, ID, MT, NV, OR, and WA.