Michael Williams

June 24, 2015 - Press Releases, rAVe [PUBS],

Kortrijk, Belgium, 24 June 2015 – The laser-illuminated projectors of digital cinema leader Barco will soon be making their debut in some of the most prestigious cinemas in the Middle East. CinemaCity and Prime Cinemas, two trendsetting brands of the World Media Holding group, will install seven of Barco’s laser projectors (DP4K-22L and DP4K-30L) in their flagship cinemas, to open early 2016 in the luxurious Mall of Qatar in Doha, Qatar and Abdali Mall in Amman, Jordan, respectively. Besides the laser-illuminated projectors, Barco will provide the cinema exhibitors with a total of twenty-six more Alchemy digital cinema projectors later this year.

CinemaCity and Prime Cinemas both operate under the World Media Holding, the Middle East’s fastest growing company in cinema development. While Prime Cinemas is the largest cinema chain in Jordan, CinemaCity operates theaters in Dubai and Lebanon. Both share a commitment to provide superior movie and entertainment experiences. CEO of World Media Holding, Hammad Atassi: “From a luxurious foyer and lobby, easy access and great food through to super comfortable chairs and the latest visual and audio technologies: everything about our cinemas is designed for the enjoyment of our guests.” Committed to exceptional movie-going experiences, both cinema chains are determined to further raise the bar for the flagship cinemas that they will be opening in the prestigious Mall of Qatar and the Abdali Mall in 2016.

33 Barco digital cinema projectors
To achieve that lofty objective, CinemaCity will equip its nineteen-screen cinema at the Mall of Qatar with one Barco DP4K-30L and four of Barco’s DP4K-22L laser flagship projectors. Prime Cinemas, for its part, will introduce two DP4K-30L laser projectors in its eleven-screen cinema complex in Jordan. Launched just last April as part of a laser family of four models, the 22L and the 30L laser-illuminated projectors provide the perfect projection solution for medium-sized screens. “As we’re really dedicated to creating an amazing movie experience, we decided to take the next step in projection and install Barco’s laser-illuminated solution in selected theaters. The brightness and image quality is unbelievable,” said Hammad Atassi. Besides the laser projectors, Barco will deliver 24 more Alchemy-based projectors to CinemaCity and Prime Cinemas..

A new era in entertainment standards
“The shopping malls that will soon open in Qatar and Jordan will mark a new era in retail and entertainment standards,” says Wim Buyens, Barco’s Head of Entertainment. “It’s just fantastic that our laser-illuminated projectors will help the trendsetting CinemaCity and Prime Cinemas to deliver a cinema experience that has not been seen in the Middle East before. Laser-illuminated projection is simply indispensable for cinema exhibitors who want to take the movie experience to the next level.”

About World Media Holding
World Media Holding is currently operating entertainment and hospitality venues, hotels and cinemas in Europe and the Middle East through participations and subsidiaries. A vertically integrated company with its own design and construction arms as well as film distribution and production outfits, it is the fastest growing company in cinema development in the Middle East. With offices in Dubai, Beirut and Paris, the company currently employs over 1,000 people in its different activities and is due to add 500 new positions by the end of 2015 with the opening of three new GCC locations including the Prestigious ‘Cinemacity Imax Mall of Qatar’ Megaplex (over 3,000 seats).

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euros in 2014.