Gordon Dutch, Lee Baker and Ian Sempers Form New Consultancy Business — Called Re-Sauce

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After a short leave of absence from the front line, three industry figures have joined forces to form a new Business Consultancy primarily focussed on press, PR, marketing and sales for the global professional AV, IT and CE sectors.

The new business called Re-Sauce has been founded by Gordon Dutch (former shareholder/Exec VP & MD of Peerless-AV), Lee Baker (former Midwich Group Commercial Director) and Ian Sempers (former owner of Medium UK). Dutch takes on the role of CEO within the new business, with Baker and Sempers taking on the roles of chairman and non-exec & financial director, respectively.

Gordon Dutch explained the reasons behind forming this business. “Over the past year, our industry and the world has changed almost beyond recognition. The shows we all attended for years have either been cancelled or delayed. Meetings, networking events have currently all been replaced by some form of Virtual Launch, Zoom or Teams call and all AV, CE & IT businesses have had to review their business models, from fixed costs through to how they market and sell. This new business Re-Sauce, will have a solid focus on business consultancy, ‘digital’ marketing services, as well as the more traditional forms of press & PR.”

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Lee Baker & Ian Sempers added, “When Gordon approached us both about becoming involved in Re-Sauce, we were really excited by the proposition. Between us, we have a huge amount of contacts, business experience in building, running, selling and floating businesses Globally. We all enjoyed a fantastic relationship when Gordon ran Peerless-AV and so we are really looking forward to working together again.”