The Global Presence Alliance Turns 10 at InfoComm Vegas

The Global Presence Alliance (GPA), the “Star Alliance” of the Integrated Audio-Visual Experience Industry, celebrates a decade of market and thought leadership in global enterprise delivery strategy at InfoComm this year.

The requirement for a consistent delivery model to serve global customers led to the inception of the GPA 10 years ago. What started out as a small group of committed and aligned integrators has evolved into the world’s largest network of system integrators, delivering standardised, simplified collaboration solutions at scale across the globe.

“We knew we were developing something important when we conceived the GPA, but what has evolved over the years is truly special,” explains Julian Phillips, Whitlock EVP and a founder of the organization. “GPA members don’t just become business partners; they become a part of a global community all aligned to bring innovation and excellent service to the modern workplace.”

The GPA has spent a decade investing in, developing and refining a unique portfolio of standards, infrastructure, and core services that allow its members to align and deliver as one. This unique delivery mechanism overcomes geographical and cultural boundaries, providing convenience, efficiency and velocity to enterprise organizations as they seek trusted partners for workplace strategies.

“As the simplification of the user experience and room technologies continues, so does our recognition of the value the GPA offers customers in solving the real complexity of delivering and supporting human productivity and efficiency at a global scale,” states Byron Tarry, executive director of the GPA. “We leverage the diversity among our membership, and believe it reduces risk, drives innovation, and optimizes outcomes compared to any other delivery model that exists today.”

In addition to a member summit, customer roundtable and general engagement with key partners at InfoComm, expect a few surprises from the GPA in terms of activities and visibility at the show. There are 28 members ready to celebrate successes and make plans for the next 10 years of leadership within this rapidly maturing industry.

“We are teaming up early with our GPA partners worldwide to review best practices for each customer we serve, and to drive new pursuit plans for target customers where we offer strong global deployment services as one united team,” states John “Jack” Steinhauer, Whitlock EVP. “This combined global workforce with regional knowledge and relationships takes a long time to build and has been a key differentiator for 10 years running.”

The GPA meetings start on June 2 and run through the entire week of InfoComm. Customers and technology partners are invited to meet for business reviews, develop plans for future growth and join in the fun at various venues in Las Vegas.