Glass-Media launched a new Digital Activation as a Service (DAaaS) Wednesday, an offering designed to help create engaging storefront displays using digital signage. Glass-Media’s digital displays are said to be designed to bring more shoppers into the stores when consumer traffic is down. The displays serve to drive incremental foot traffic, build brand awareness and elevate customer loyalty and use a DAaaS rental model.

Glass-Media’s displays avoid the need for physical touch by integrating voice, gesture, motion detection triggers, gamification and more. They can also leverage shoppers’ smartphones as an extension of the display through QR codes and SMS triggers.

Based in Dallas, Texas, Glass-Media is a new company made up of engineers, digital artists, visual storytellers and experiential retail strategists. All helped design new storefront systems for leading retailers, including DSW, Fossil, Levi Strauss & Co., Estée Lauder Companies, AT&T and others.

Glass-Media’s new Digital Activation as a Service offering includes:

• Spotlight: A retail fixture that uses projection-based augmented reality (AR) and advanced projection mapping techniques to transform products and merchandise into experiential works of art.
• Layerable: A proprietary line of screen accessories tailored to enhance Glass-Media digital activations and existing digital signage.
• Digital Storefront: Transforms static store windows through Glass-Media’s proprietary projection-based display technology.

Glass-Media primarily uses Epson projectors, including the Epson’s PowerLite and Pro L-Series projectors, along with the newly introduced PowerLite W70 mini and LightScene EV-100 accent lighting laser projectors, to build the displays.

Behind the scenes, Glass-Media’s visual solutions are powered by the Intel NUC, a mini PC configured and tuned by Intel.