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Gibson Guitar Parners with Onkyo to Form New ProAV Division

Onkyo-gibson-0112As part of its continued diversification into the music and audio lifestyle arena, Gibson Guitar Corp. today announced a strategic partnership with Onkyo Corporation that will essentially form a new Pro Audio Division. Gibson will provide Onkyo with its marketing resources and expertise and Gibson will also acquire a majority of Onkyo USA (Onkyo’s exclusive distributor for North America and a distributor for Central and South America), becoming the second largest shareholder in Onkyo Corporation. Gibson will make a strategic investment in the company, and Gibson Chairman and CEO Henry Juszkiewicz will be given a position on the Onkyo board of directors.

Likewise, Onkyo will invest in Gibson, and CEO and President Munenori Otsuki will take a position on the company’s Board of Directors. Together, the two entities will form a Hong Kong-based joint venture focusing on design and development of unparalleled consumer audio products. Through this alliance, Onkyo USA becomes the latest addition to the Gibson Pro Audio division, which already includes KRK, Cerwin-Vega! and Stanton.

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