Futuresource Claims that 10 Percent of US and Japanese Homes will be 3D by 2012

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Now more than ever, 3D is coming to the home, with backing from all major sectors of the entertainment and consumer electronics industries. 3D movie production is intensifying, cinemas all over the world are investing in 3D technologies and feedback from audiences has been highly positive, with encouraging ticket sales. Yet the ultimate goal is to bring 3D to the home, and Futuresource Consulting’s newly-released ‘Strategic Impact of 3D’ report reveals studios, consumer electronics companies, broadcasters, video game vendors and network operators are all poised to power 3D through the consumer diffusion curve.

All eyes will be on the consumer electronics industry, with ‘3D Ready’ TVs a prerequisite to consumer adoption in much the same way as ‘HD-Ready’ sets were used to seed the high definition market five years ago. An early decision on the Blu-ray 3D standard will also be critical, as packaged media will be necessary to help drive the market.

Futuresource says, “Our probability modeling shows the permeation phase will kick in from 2011, where – among other initiatives – we’ll see new 3D movie releases on Blu-ray, remasters of classic blockbusters like Star Wars, The Matrix and The Lord of the Rings, a wider range of 3D TV content for sports, wildlife documentaries and concerts, and studios introducing selective production of 3D TV shows and series. By 2012, more than 10 percent of US and Japanese homes will be ‘3D enabled,’ and Western Europe won’t be too far behind, with 6 percent household penetration. Moving forward, a new generation of videogame consoles will begin to emerge, fully embracing 3D technologies, and in the long term we’ll see the industry shift to autostereoscopic (no glasses) displays.”

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To order the entire report, e-mail Andy Watson:   andy.watson@futuresource-hq.com