Future Stores, a new brand activation space on Oxford Street, has opened with 400 square meters of programmable LED displays powered by Green Hippo’s Hippotizer Media Servers.
The venue, designed as a flexible showcase for retailers, features rotating residencies every two to six weeks where brands can launch products and deliver immersive marketing campaigns that merge digital storytelling with physical retail experiences.
To create the space, Mood Media deployed seven Hippotizer Boreal+ MK2 media servers. The servers manage six synchronized 8K feeds across 10 LED surfaces, including 1.5mm MIP (Micro LED in Package) walls and chip-on-board (COB) panels. Hippotizer’s Genlock synchronization ensures precise alignment of high-resolution, fast-moving visuals across all displays.
“Mapping 153 million pixels onto irregular LED surfaces required an ultra-reliable, high-performance solution,” said Nick Phillips, vice president of solution engineering at Mood Media. “Hippotizer gave us the power and precision we needed — and Green Hippo’s team provided incredible on-site support to ensure flawless execution.”
Brands such as Intel and Snapchat have already used the space to stage campaigns, taking advantage of the venue’s analytics tools for foot traffic, dwell time, heat mapping and audience demographics.
Looking ahead, Mood Media plans to add a grandMA console for advanced live control and is evaluating Green Hippo’s MX Series for expanded storage and 10-bit color performance.