Wayne, N.J., August 2, 2013 – FUJIFILM North America Corporation, Optical Devices Division has received a 2013 Cine Gear Expo Technical Award for its PL 85-300mm (model ZK3.5×85) Cabrio lens. Selected at the show by a panel of industry experts, the lens was recognized as the best new product in the camera technology category.

Introduced late last year, the high-performance FUJINON PL 85-300 zoom lens was designed using the latest optical simulation technology, offering exceptional optical performance in both the center of the image and in the corners of the frame. The PL 85-300’s longer lens makes it ideal for professional cinematographers and videographers. The PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0, with 200-degree focus rotation.

“It’s an honor for the PL 85-300 Cabrio to be recognized by Cine Gear Expo as the best in new camera technology,” said Thom Calabro, director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “We pride ourselves on creating only the highest quality optics. Whether you are from a film or video background, the Premier PL Cabrio lenses offer uncompromising quality and an unprecedented level of flexibility to meet the unique demands of high-end productions.”

The lightweight, versatile FUJINON PL 85-300 lens features an exclusive detachable servo drive unit, making it ideal for use as a standard PL lens or as an ENG-style lens. The digital servo’s 16-bit encoding assures operators that all lens data output is extremely accurate. The lens is equipped with flange focal distance adjustment, self-aligning servo drive, a macro function for extreme close-up focus, and coverage of a 31.5mm diagonal sensor. PL 85-300 can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired and wireless units.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.