Footasylum Completes Installation of Philips Video Wall
The recently refurbished Footasylum retail store in Bristol, UK, has completed the installation of a giant new Philips video wall, helping to drive footfall and boost the customer experience.
Established in 2005, Footasylum is one of the leading retailers of fashion streetwear and sportswear in the U.K., stocking brand giants that include Nike, Adidas and Jordan, Under Armour, Monterrain and The North Face, Calvin Klein, Tommy Hilfiger, and Alessandro Zavetti, among many more.
Always aiming to defy the ordinary, Footasylum appointed digital signage specialist UX Global to design and deliver a fully flexible digital display system. Spanning throughout their retail store network, the displays could be easily updated from anywhere with the capability to include curated social media feeds and high-quality synchronised HD video streams. Once that system was installed, they challenged UXG to roll that out to create large-scale impact, for store reopening, including the recently refurbished Cabot Circus store in Bristol, which needed a window display to capture attention. This window was subject to regular direct sunlight and had limited access for installation.
UX Global worked together with PPDS, the exclusive global provider of Philips displays, and Solstice AV to install a brand new high bright 7000 series dvLED display, selected for its capability to deliver clarity and performance in even the most challenging lighting conditions, its flat, yet accessible design, and its energy-efficient and cost-effective credentials. An added light sensor was also installed to manage levels depending on outside conditions – from super sunny periods to overnight, with added energy-saving benefits.
This 3.5m x 3.75m display was the first installation of the new 7000 series in the UK, joining the existing fleet of Philips professional displays already installed in store by UX Global. Working together, the displays, including a 2×3 55″ Philips X-Line videowall, nine 32″ Philips D-Lines and one 55″ Philips D-Line. reflect Footasylum’s innovative ethos, with the new LED window display creating maximum ‘instagrammable’ impact for the brand on the high street.
Alistair Wright, Managing Director at UX Global commented: “The quality of this new Philips high bright LED display has proven to be an immediate success for Footasylum, punching through the reflective glass and creating an attention-grabbing first impression to draw customers into the store.”