February 2024 Temperature Check Results: AV Integration in Stadiums and Arenas

FEB 2024 Results

Hey #AVtweeps! It’s the beginning of a new month, which means it’s time to break down the results of last month’s Temperature Check survey. In February, we asked you guys about AV integration in stadiums and arenas. Let’s see what you all had to say.

In our first question of the survey, we asked how often our readers work with AV technology in stadiums and arenas. The results revealed that a limited percentage of our audience is involved in this sector. Despite the majority not actively participating in this market, it remains a crucial aspect of our industry! Stadium and arena venues aim to provide state-of-the-art experiences for spectators. This drive for innovation pushes AV technology to evolve rapidly, with advancements in display systems, immersive audio and interactive solutions originating from projects in the sports and entertainment sector.

Which aspect of AV technology in stadiums and arenas are you most involved in

Of those that do work with AV technology in stadiums and arenas, we wanted to know what aspect of AV technology you guys are most familiar with. The majority of respondents indicated that they are most involved in audio and video systems in stadiums and arenas.

What emerging trends or technologies do you foresee having the greatest impact on AV integration in stadiums and arenas in the next 3 5 years

Next, we wanted to see what emerging trends or technologies you guys predict will have the greatest impact on AV integration in stadium and arenas in the near future. The majority of respondents indicated that they see AI-driven analytics and immersive audio experiences having the greatest impact.

When asked about the results of this survey question, Principal Engineer Patrick Daly of Diversified agreed that AI-driven analytics and immersive audio will have a significant impact on stadiums and arenas in the future.

“AI’s capacity to process vast amounts of data can transform how fans interact with the environment, offering personalized experiences and enhancing crowd management and security. Immersive audio, on the other hand, can create a more engaging and enveloping atmosphere, essential for a memorable spectator experience,” he said.

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Daly also suggested that AI-driven analytics and immersive audio may have an impact even sooner than 3-5 years, given his view that being at the forefront of AV technology is becoming a “necessity” for manufacturers.

Like Daly, Ralph Heinz of Renkus-Heinz also envisions AI-driven analytics being used as a practical tool in stadiums and arenas, such as for crowd control and concession preferences. However, he disagrees with respondents’ emphasis on immersive audio experiences, arguing that audio “tends to play second fiddle to lighting.”

We also spoke with Freddy Sampayo of Schaller Tech who, after witnessing the release of the Apple Vision pro, predicts that virtual and augmented reality technology instead will be the “game-changers” in stadium and arena AV integration.

“Visual impact has the upper hand over audio, and the allure of viewing AI-powered, real-time stats through such a device while attending a live event is a game-changer,” he said. “Apple’s offering may just be the precursor to what’s coming. When this technology becomes as wearable as daily eyeglasses, it will provide extraordinary visual experiences without the sense of disconnection often observed in social media from actual users.”

Sampayo predicts augmented reality will be deployed for entertainment such as watching live sports, allowing spectators to “follow their chosen player, dissect plays spatially and summon instant replays at will— all without missing a live moment.”