Fast-Growing Senior Living Innovator Acquired to Enhance Leading Community Engagement Technology Platform

Sagely Uniguest

NASHVILLE, Tenn., May 11, 2021 – Uniguest, a leading provider of digital engagement technology to multiple
end markets, announces the acquisition of US-based Sagely, a market leader in providing user-friendly, data-
driven engagement tools for senior living communities.
Sagely will merge into Touchtown, Uniguest’s senior living brand, complementing other recent key acquisitions
by Uniguest and strengthening Touchtown’s position as a global leader for prospect, family, staff, and resident
engagement technology. Prior to the acquisition, Touchtown partnered with more than 1,300 senior living
communities to reduce social isolation and employee turnover, increase move-ins and length of stay, and
improve involvement in wellness initiatives. Now, Touchtown and Sagely combined will provide digital signage,
in-room television, smart assistants, activity calendars, mobile apps, and other engagement services to nearly
1,800 senior living communities globally.
“Touchtown has been a remarkable addition to the Uniguest family, their connection to the communities they
serve is inspiring. When we engaged with Sagely and found they shared the same passion and drive, we instantly
knew we had a great fit for our business,” Uniguest CEO Jeff Hiscox said.
Sagely will operate under the Touchtown division led by senior vice president, head of senior living, Mike
Rethage. “By coming together, we bring a wealth of talent and experience to both Sagely and Touchtown
customers, and to the wider Uniguest family. The service, support and solutions we offer will be greatly
enhanced allowing us to continue simplifying communication and engagement for our customers while
enhancing the lives of the people they serve every day,” explained Rethage.
Alex Bitoun, CEO of Sagely, added, “The wellbeing and care of those in our communities is our top priority, so
having seen how enriched the Touchtown experience became following its acquisition by Uniguest, we knew
this was a family we wanted to be a part of.
“We have a shared vision and a common goal to create happy, healthy, connected and independent older adults
and together with Uniguest and Touchtown we know we will deliver on that goal. We’re excited and proud to
announce this next step on our journey.”