BARIX AG used ISE 2014 in Amsterdam last year to debut a new product category called audio signage and also launched its SoundScape line. This year, BARIX is shipping it and the line is way, way more than they demo’d to me last year. It’s cloud-based and runs like a digital signage network over the network.

The SoundScape line is a perfect way for integrators in the digital signage market — already calling on retail stores- to get into providing an IP-based audio solution to stores and restaurants. SoundScape allows you to manage and distribute audio over IP networks via a centralized cloud-based content delivery and network-wide monitoring and management system. It’s literally run exactly like digital signage content is done — only it’s audio-only rather than video-only. I recently did a podcast with BARIX Product Manager Joan Parilla, which you can listen to here.

So, if you’re an AV integrator in the IP segment of AV, then you should already be an dealer for BARIX — if you aren’t, then sign up. BARIX has margins that are larger than any display company int eh AV market and it’s the type of system that can’t picked-off via a copy-cat bid spec. So, it’s a win-win for integrators.

BARIX is a Swiss-based manufacturer that specializes in IP-based control and pro-audio distribution via the network. With all the un-profitable product lines you carry now as an AV integrator, why not look at BARIX? Check it out for yourself — BARIX margins are way higher than most of the products you are carrying now.