London, UK – In the heart of London’s financial district, a new architectural marvel has emerged. The recently completed 40 Leadenhall skyscraper sets a fresh benchmark for modern design, blending contemporary aesthetics with the rich historical fabric of the City of London. Among its most striking features is the installation of four custom LED arches by Dynamo LED Displays, which have transformed the building’s main foyer into an immersive digital gallery.

A Visionary LED Installation

When the developers and architects of 40 Leadenhall envisioned its interior, they sought a show-stopping centrepiece that would redefine the boundaries of digital display technology. Entrusted with this mission, Dynamo LED Displays delivered four revolutionary LED arches—each measuring 7.38 metres high and 1.488 metres wide. Meticulously recessed into the foyer walls, the arches create a visual illusion reminiscent of digital Georgian windows, drawing immediate attention from everyone who enters.

Engineered at a remarkable depth of just 50mm, these arches are a testament to Dynamo’s precision craftsmanship. By integrating cutting-edge LED technology seamlessly into the building’s architecture, Dynamo has introduced a stunning new standard for modern digital installations.

Unrivalled Visual Performance

At the core of this monumental display is Dynamo’s 1.9mm DRA Series technology, chosen for its unparalleled clarity, contrast, and colour brilliance. Each arch delivers an ultra-high resolution of 768 pixels wide by 3840 pixels high, producing crystal-clear imagery with extraordinary depth and realism. A specially formulated resin covering further enhances performance by optimising colour balance, contrast, and grayscale accuracy.

The entire system runs via a Novastar H2 video processor and a Pixera media server on a DVS 4U SWARM4-2C4K10G-A4000 Pro+ Interactive PC. Months of collaboration with Novastar ensured a seamless, flicker-free video feed that handles ultra-high-definition content with flawless playback and transitions.

Precision Engineering Meets Architectural Elegance

Unlike conventional LED installations, the 40 Leadenhall arches demanded bespoke engineering to fit perfectly into the building’s ornate brickwork. Dynamo’s advanced manufacturing capabilities made it possible to develop curved cabinets and custom circuit boards, aligning perfectly with the intended architectural flow.

From concept to completion, every aspect of the installation reflects an unwavering dedication to craftsmanship and innovation. The precise curvature of each module, the ultra-slim display depth, and the flawless wall integration all highlight Dynamo’s position as a leader in LED engineering.

A Superior Choice in LED Technology

The 40 Leadenhall project began with a global search for the finest LED solutions. Multiple manufacturers were evaluated under rigorous testing conditions, with real-world demonstrations. Dynamo LED Displays’ DRA Series emerged as the clear winner, impressing consultants and developers alike with its superior image quality and durability.

The Future of Architectural LED Displays

The success of the LED arches at 40 Leadenhall underscores Dynamo LED Displays’ commitment to pushing the boundaries of what digital displays can achieve. By combining state-of-the-art technology with unmatched precision, Dynamo has redefined how LED installations can enhance architectural spaces.

For developers, architects, and visionaries in search of world-class digital display solutions, Dynamo LED Displays continues to set the standard. With a portfolio of global projects that includes some of the most prestigious locations worldwide, Dynamo remains at the forefront of LED innovation—one groundbreaking project at a time.