Leading specialist installer expands business through association with industry leading loudspeaker manufacturer
Dubai, UAE – June 2021 – Levels Audio Visual was established in 2015, with a primary focus on specialised high quality AV solutions for the entertainment and leisure industry. Its work focuses almost exclusively on permanent installations in restaurants, bars, beach clubs and nightclubs, along with AV rental and production solutions for DJs, live music, festivals and wedding events. It has recently become part of the L-Acoustics Certified Provider install (CPi) network.
“Over the years, we have built a reputation as one of the leading providers of AV solutions for these industries, largely stemming from our strong personal passion for music and live entertainment,” says managing partner, Hassan Alwan. “This passion has and continues to drive us to be the best in all disciplines and capabilities.”
Levels treats each project as if the venue and concept were its own, striving to achieve the best for its clients, and mandating its solutions to be of the highest calibre. The company’s portfolio of clients and projects is testament to this philosophy and includes some of the leading operators in the entertainment and leisure industry, including Amazonico, Berklee College of Music, Boiler Room, Blue Marlin Ibiza UAE, Cove Beach, Industrial Avenue, Le Petite Maison, Mutek, Nammos and Zuma.
“Becoming an L-Acoustics CPi is an acknowledgment of our high standards, putting Levels in a rare group of professional organisations, each at the top of their game,” Alwan continues. “At the same time, it’s a motivator for us to continue to strive for improvement each time we approach an opportunity.
“With a global presence and an internationally regarded best-in-class reputation, the opportunity to become a part of the L-Acoustics CPi family will allow us to expand our business by being associated with an industry leader, as well as satisfying the demands of our clients at the highest level. Our company has grown through direct partnerships with manufacturers and this direct engagement will provide our business with the necessary tools and services to achieve our goals collectively.”
“We are very excited to have Levels AV onboard to join the L-Acoustics family as an integration partner in the region,” concludes Chris Mead, L-Acoustics Sales Manager, Middle East, India, East Africa. “The dining and entertainment market is ever growing in the UAE and the greater Gulf area, and there is a definite expectation from patrons for high quality loudspeaker systems to go with the superior food and entertainment, and so we see this as a big opportunity for growth. It’s important that these premium systems are supplied to the end users by an integrator like Levels, who hold a similar appetite for perfection as we do!”
The first L-Acoustics project Levels completed was for Ninive, a luxury Middle Eastern dining and lounge just outside Riyadh, Saudi Arabia. As part of the exciting Riyadh Oasis project, Ninive launched a four-month pop-up destination in the middle of the desert, around an hour and a half from Riyadh city centre, where Levels provided a system comprising twelve X8 speakers and two SB15m subwoofers, all controlled by LA4X amplified controllers.
The company currently has several projects in development, with an initial four venues already confirmed to be delivered and opened with L-Acoustics systems by the end of 2021.