DSS Europe: Setting the Agenda for Digital Signage and DooH

Digital Signage Summit Europe will offer market intelligence, networking opportunities and product showcasing when it takes place at the ICM – Internationales Congress Center München on 5-6 July. The conference theme is Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation, with specific focus on the evolutionary role of Digital Signage in a business and retail environment that increasingly embraces audio and augmented reality.

On both days the twin conference tracks will cover DooH and Smart Cities in one track and Digital Signage and Retail Experiences in the other. Via a mix of, presentations and panel discussions, over 40 leading experts will identify the strategies capable through the use of Digital Signage and DooH technologies.

The Summit will kick off with an opening keynote from Florian Rotberg on ‘Blending the Experiential with the Transactional.’ He will reveal how in-store retail concepts can keep one step ahead of the online alternatives. This theme will be further explored by Sabine Krieg, global head of segment retail, Vitra International, whose presentation on ‘Global Market Drivers’ will identify how ‘bricks and mortar’ stores must provide added value and a multi-sensory environment that includes the magic ingredient of human interaction.

Other key, retail-focused presentations include a joint case study from Mark Grady, Google’s head of Android and Chrome enterprise channel and Fourcast’s business development manager, Valon Rexhapi on ‘How Toyota Scaled from 1-10,000 Screens with Google Chrome for Signage.’ In addition, Ansorg’s Lighting Designer Niklas Reiners, will present, ‘Fitting Room 4.0 – Elevating the Shopping Experience. How Light and Digital Impacts the Purchasing Process.’

Highlights of the DooH and Smart Cities track includes ‘The Connected Stadium: What We Have Learned from Deploying IPTV and Digital Signage at 50 Sports Stadia and Arenas,’ from Tripleplay CEO, Steve Rickless. This will be complimented by ‘The Future of Smart Cities Looks Bright, Connected and Very Smart,’ a presentation to be given by Marcel Blume, lead IoT site manager, Bulgaria for Frenus. He will discuss current developments and investments, lighthouse projects, innovation and their potential impact on the retail industry.

For the first time DSS Europe will explore the world of immersive technology in the form of a session from Holovis, Enterprise Business Development Director Dave Elliot. He will present, ‘Immerse Yourself into the Future of Digital Signage’ and show how healthcare and construction businesses are using the latest augmented, virtual and mixed reality products and solutions to get ever closer to their customers and what this might mean for the digital signage market.

Other confirmed speakers include senior representatives from Vectorform, Connectiv, Visualize, Matrox, APG/SGA, Tripleplay, MultiQ, Zeta Display, MOOD, Link Institut, Trison Worldwide, ResultMC, InfoComm International, Gundlach SEEN Media, Snakeware, Intersport Denmark, DOOH.IT, CHG-Meridian, Meko, Digital Communication and Add Reality.

Visitors to DSS Europe will have the option to attend just the exhibition show floor, or the conference and exhibition. The exhibition area will feature leading manufacturers and service companies for the Digital Signage and DooH market. Some of the confirmed exhibitors include: – ASUS, ATEN, BenQ, Scala, Sharp Business Solutions Deutschland, Philips Professional Display Solutions, Samsung, NEC Display Solutions, LG Electronics Deutschland, Infinitus and InfoComm International.

DSS Europe 2017 is a joint venture between Integrated Systems Events, the producers of the Integrated Systems Europe tradeshow and invidis consulting, a digital signage consultancy.

For more details on the conference programme and exhibitors, go here.